![]() ![]() It was bought in 2017 by brothers Douglas and Kenneth Ellington, paying homage to some family history-the building was constructed by their great-uncle, Art Deco architect Douglas Ellington, in 1928. The S&W Cafeteria, which stands at 56 Patton Avenue in downtown Asheville, is currently unused but preserved, being an entry on the National Register of Historic Places. Said the brewery’s initial founder, Oscar Wong: “Highland was part of the rebirth of downtown Asheville back in the ‘90s, along with many others-to return downtown and be part of the birth of this iconic building is nothing short of amazing.” ![]() In 2006, Highland moved to the site of its current production brewery in East Asheville, eventually purchasing the entire 40-acre property and turning it into the comfortable destination it is today, complete with taproom, rooftop bar and “meadow.” But they never forgot the unique thrill of operating a taproom in the middle of downtown Asheville, either. In that spot, Highland brewed every drop of its beer for 13 years, creating recipes like Gaelic Ale and Oatmeal Porter, which powered its growth. For Highland, it all started in a rented basement, in a space that is now Barley’s Taproom and Pizzeria. When Highland first opened its doors in 1994, it was with the identity of Asheville’s first brewery since Prohibition-something that is obviously no longer the case, given that the city can now boast an ever-expanding brewery collection, with more than a dozen in downtown Asheville alone. Both projects hope to open in the spring of 2020. This morning, the brewery announced its plans to open a new taproom in the heart of downtown Asheville, located in an upcoming food hall concept in the historic S&W Cafeteria. After 13 years, Highland Brewing Co., “Asheville’s Original Craft Beer,” is returning to one of the premiere beer destinations in the country: Downtown Asheville. ![]()
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